You decide with what you know today.
Helen helps you write it down clearly and pushes back where it's vague.
When a later decision, or the work under it, stops agreeing with it, she tells you.
Our customers are small and mid-sized businesses.
That's about 30 million companies. Which ones feel the problem worst, and how will you know you've helped them?
Finance leads at companies with 200+ seats who still close the month in spreadsheets. Success is closing in a day.
Helen drafts your strategy, your goals, and who you serve from what you already have: your deck's text, a link, or a few sentences.
You fix what's wrong and sign off.
When something needs your call, it waits for you.
Win enterprise accounts first
Through Q2, new product work serves accounts with 200 or more seats. Self-serve stays open but gets no new features.
This strategy commits to enterprise only, but the goal under it doubles self-serve sign-ups. These two conflict.
She never changes your words. She points out where the logic doesn't hold. She reads the whole plan, so she catches one decision quietly contradicting another. She keeps a record of every flag, so the reasoning behind a decision outlasts the decision.
Helen sends one daily summary of open flags to Slack and email. Turn the summary off and each flag arrives on its own.
Each piece of shipped work links back to the goal it served. You see which goals got the work over the last 90 days.
