Strategic coherence for teams that build

Build the right thing
for the right people

Forge connects your strategy to your work — so every ticket traces back to a real customer problem, and every decision connects to your mission.

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Vision · Orient
Helen's Foundry
active
Vision
A world where every software team ships what they intended to build — not what got lost in translation between strategy and execution.
Helen · Interrogator
just now
This describes what you're avoiding, not what you're creating. What does the world look like because this company succeeded?
Mission
→
Vision
→
Strategy
→
Goals
→
Ticket #1042
The problem

Most teams don't fail because of bad technology

They fail because strategy and execution drift apart — silently, incrementally, until it's too late.

01
The cascade breaks
Your vision shapes your strategy. Your strategy drives your goals. Your goals justify your projects. But somewhere between mission and ticket, the thread snaps — and nobody notices until six months of work points the wrong direction.
02
AI made it worse
The gap between "idea in the shower" and "working prototype" collapsed to hours. Teams now ship at unprecedented speed — without the customer discovery step. Evidence of productivity replaced the feeling of validation.
03
No tool owns the gap
Linear owns tasks. Notion owns docs. Neither owns the connective tissue between them — the living thread from mission to ticket that tells a developer not just what to build, but why it matters.
How it works

From mission to ticket — nothing gets lost

Forge builds a directed artifact graph that connects every piece of work to the strategy that justified it.

01 — Orient
Define your foundation
Mission, Vision, Domain Model. The artifacts that change rarely but inform everything. Why you exist and what world you operate in.
02 — Directional
Set your course
Strategy, Goals, Value Proposition, Target Market. Where you're going and how you'll win. Connected to what came before, traceable to what comes next.
03 — Structural
Design the solution
Personas, Problem Definition, Workflows, Wireframes. The bridge between strategy and execution. Changes when you learn something new about users or constraints.
04 — Execution
Build with context
Projects, Requirements, and full Linear integration. Every ticket traces the full chain upward. A dev picks up a task and sees exactly why it exists.
Features

The coherence layer your team is missing

Forge doesn't replace your tools. It connects them — and surfaces what's drifting before it compounds.

Context chain
Every artifact in Forge knows its parents and children. When a developer opens a ticket, they see the full chain — from that ticket up through the User Story, Epic, Goal, Strategy, and Mission. The "why does this exist" question is answered in one click.
Mission → Vision → Strategy → Persona → Ticket
Context for Ticket #1042
A world where teams ship what they intended
vision
Win through deep Linear integration
strategy
Technical founder, 1–20 employees
persona
Add context panel to project view
current
Drift signals
When something changes upstream, Forge knows what's potentially stale downstream — and who owns the review. Catch strategic drift before it becomes a six-month mistake.
Strategic · 14 days open
Strategy updated — Goals not reviewed for alignment.
Strategy
Goals
Structural · 3 days open
User Testing complete — Personas flagged for review.
User Testing
Personas
Works with your tools
Forge syncs with Linear and attaches strategic context to every project — Persona, Goal, Problem Definition. Your devs stay in Linear while Forge works with the tools your team already uses.
Linear
Figma embeds
Miro embeds
Slack soon
Board view
A single shareable page that shows your VCs and board exactly what they want to know: direction, goal progress, execution velocity, and open risks. Exportable as PDF. Always current.
Meet Helen

Sharp questions. No flattery.

Helen is the AI embedded in Forge. She doesn't improve your writing. She interrogates your thinking — and she does it on the record.

01
She asks, she doesn't suggest. Helen poses the single most important unanswered question about your artifact. Not a list. Not a report. One precise question.
02
She's graph-aware. Helen checks consistency across connected artifacts, not just the quality of one. She notices when your Strategy and Goals are in tension.
03
She has receipts. Helen's comments are permanent and logged. If a founder dismisses a question, that dismissal is part of the artifact's history.
Strategy · Directional
active
Dominate the SMB developer tools market by becoming the default coherence layer for early-stage teams. Win through deep Linear integration and a superior artifact graph.
Helen · Coherence check
Your Strategy targets SMB teams but your Goals are tied to enterprise deal sizes. These are in tension. Which direction are you actually building toward?
Pricing

Simple pricing.
No surprises.

One plan. Flat rate for your whole team up to 5 seats. Additional seats at a straightforward per-seat rate.

Trial
$1
first 30 days
  • Full access to all features
  • Linear integration
  • Helen AI included
  • Up to 5 team members
Start trial
No commitment. Cancel anytime.
Team
$79
per month · up to 5 seats
  • Everything in Trial
  • Unlimited artifacts
  • Board view + share links
  • $15/seat above 5
Start for $1
$79/month after trial
Early feedback

What founders are saying

"Helen asked a question about our strategy that we'd been avoiding for three months. The fact that the dismissal is logged made us actually answer it."
JM
Jamie M.
Founder, dev tools startup
"The context chain was the 'aha' moment. My developers stopped asking 'why are we building this' — it was just there, in the ticket."
SK
Sarah K.
CTO, early-stage SaaS
"I sent the board view to our investors before our last quarterly. First time I've ever had someone say the update was 'remarkably clear.'"
RT
Ryan T.
CEO, Series A startup

Build the right thing,
for the right people,
at the right time.

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